We specialize in market, consumer and communication evaluation studies
Face-to-face interviews, mobile/ online self-filling interviews
Focus groups, in-depth interviews, immersions, observation and social media analytics
Third party data from online/ offline sources, social media data analytics
Fauti Research Limited is a full-service market research company that prides itself in understanding and empathizing with the African consumer.
We provide valuable insights by placing the consumer at the very heart of businesses and the world at large.
We motivate our clients to create consumer centric strategies through various types of studies i.e., from understanding how consumers interact with their brands, to identifying any existing gaps that can be addressed
Are you planning on venturing into new markets or categories? We have the tools to help you understand nuances of new markets. We will also help your business identify opportunities for successfully launching and sustaining growth.
Are you interesting in sizing the value and volume of your market? We can help you size the potential market opportunity and project market outcomes of your proposed offerings.
Would you want to understand your consumer and market in-depth? Our approach integrates multiple data sources to unpack growth opportunities in your category and brand.
What are the different profiles within my market? Are there differences and similarities across the segments? What opportunities exist for these segments? These are a few of the questions that our segmentation approach can help you answer. We will identify and profile segments that can be targeted by specific marketing mix elements to drive growth for your business.
We understand the importance of achieving superiority at every stage of the product lifecycle. We will help you identify product optimization opportunities before launch. Our product testing solutions will enable your product to be unique and relevant to your target market.
In today’s cluttered media landscape, it is critical to ensure communication is working harder to land your brand message. We have the solutions to help you optimize your communication pre and post launch in order to maximize your communication budgets.
Brands are operating in more challenging business landscape. Monitoring the pulse of your brand regularly is crucial in sustaining brand growth momentum. Our solutions will help you unpack short-term and long-term levers to consistently grow your brand.
There is plenty of research which proves that customer acquisition is more expensive than customer retention. Our customer satisfaction solutions will help you enhance retention of your customers by unpacking gaps and opportunities for service delivery or product experience.
In todays world it is becoming increasingly important for applications to be intuitive, easy to navigate and accessible. Our user experience solutions will help your customer have a seemless experience with applications.
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